Pour la Victoire started off a small shoe brand in Manhattan and has grown into a recognizable line of shoes and handbags. The brand also launched its lower priced sister label, Kelsi Dagger, which also offers up trendy shoes and handbags for the younger more hipster set. PLV, as its known among fashion insiders, has created another handbag label, Loquita.
As part of its re-branding strategy, Pour la Victoire has unveiled its very first advertising campaign staring model Jessica Hart. The holiday and resort campaign images were shot by Terry Richardson on the Upper East Side in New York City. The images will be featured in fashion books this Fall/Winter.