Londoners rejoice, for at long last Rag & Bone is crossing the Pond.  The New York based contemporary label, founded by Londoners David Neville and Marcus Wainwright, will open its first European shop in Chelsea today.  The 4000-square foot store, located at 13-14 Sloane Square, on the corner of Sloane Street, will house both men’s and women’s clothing, shoes and accessories on two levels.

The duo will also unveil the first ad campaign staring British model Kate Moss in a series of both black and white and color photos shot by Craig McDean.  Here’s to hoping Kate Middleton will find her way to the store to snag herself a pair of jeans or a jacket.