BEAUTY CORNER Scentsational — 19 August 2011

Beyonce Knowles adds a third fragrance to her repertoire this September with the launch of Pulse, an ‘electric new fragrance” inspired by film and music, this September.  The new fragrance is one you can “wear all the time,” according to the singer, who released her fourth album this summer.  Get your Pulse racing with a sexy scent and an equally sexy print and television ad.  The fragrance features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid.

“I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion,” Beyonce told People Magazine.  The blue elixir is housed inside an architectural flacon  with a chrome topper inspired by her stage costume.  Check out the television advertisement featuring the first single off her latest album, Run the World.

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About Author

Makeda Saggau-Sackey is the Editor-in-Chief and Publisher of Glamazon Diaries, which serves as a daily source of fashion news, style advice and a round-up of the most exclusive celebrity events in New York City and Washington, DC. She is also the editor-in-chief of Duchess of Cambridge Style, an online fashion community devoted to chronicling what the former Kate Middleton wears, events she attends and where to get her looks.

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