Shortly after being spotted leaving the Coach headquarters in New York this April, the brand announced that Gwyneth Paltrow would become the new brand ambassador to fete its 70th anniversary.  Creative director Reed Krakoff said the Oscar winning actress was a “a natural choice . . . She embodies the spirit, energy and elegance of the Coach brand.”  The actress turned singer turned blogger – can we call her a triple threat? – shows off her modeling prowess in the new ads shot by fashion photog Peter Lindbergh at the Tudor City towers in New York City.

The ads featuring the Country Strong actress will only run in Asian and European markets, where Coach holds a larger market share.